The Ultimate UTM Tracking Playbook

Struggling with messy analytics or vague campaign attribution?

This playbook is your complete guide to building a clean, scalable UTM tracking system — one that actually helps you optimize performance, understand your CAC/CRC, and grow smarter.

✅ Learn why default GA channel groupings fail
✅ Get a structured UTM framework used by real teams
✅ Includes tables for Paid, Organic, Influencer, and Email flows
✅ Covers content and term tagging for creatives, audiences, and funnels
✅ Mistake-proof your tracking with best practices + QA tools

Whether you're a solo founder, growth marketer, or media buyer — this guide is built for clarity, not complexity.